GENESIS

NEVER BE AFRAID OF FALLING

DUAL ANTI-FALL ACTION HAIRCARE

MORE STRENGTH. LESS BREAKAGE.

N°1* PROFESSIONAL ANTI HAIR-FALL CARE WORLDWIDE

*Kline 2023 Sales Value data from 11 markets (United States, Japan, Italy, France, Germany, United Kingdom, Spain, Mainland China, India, Canada and Brazil), representing 71.1% of global professional scalp care sales in salons, selective retail and online.

**instrumental test, after 1 application of Bain Nutri-Fortifiant + Masque + Serum

BENEFITS

84% LESS HAIR FALL DUE TO BREAKAGE*

✔ Helps preserve scalp's natural protective barrier.

✔ Re-anchor fiber to the root.

✔ Hair fiber is stronger

*instrumental test, after 1 application of Bain Nutri-Fortifiant + Masque + Serum

RESULTS

FOR WHO IS IT FOR?

Genesis is for consumers experiencing hair fall due to breakage from brushing, and for weakened hair prone to falling.

BUSINESS OPPORTUNITY

By integrating Genesis into your services, you can offer specialized treatments, retail the at-home care products, and position your salon as a destination for cutting-edge hair fall solutions, ultimately boosting your revenue and reputation. This isn't just about selling products; it's about providing a comprehensive, professional solution that delivers visible results, setting your business apart in a competitive market.

GENESIS PROFESSIONAL IN-SALON RITUAL

This ritual offers a comprehensive approach to achieving brilliant shine within the salon, followed by at-home care.

1. BATHE

Cleanses hair & scalp. Use Genesis Bain (Hydra or Nutri Fortifiant) with massage. Rinse thoroughly to prepare for treatment.

2. TREAT

Intensive treatment. Apply Concentre Genesis + Booster (Nutrition/Reconstruction) ; DO NOT RINSE. Layer with Masque Reconstitutant. Leave 5 mins, then rinse. Strengthens & reconstructs hair fiber.

3. TREAT - SCALP

Targets scalp concerns. Apply Genesis Cure (Anti-Chute for hair fall or Apaisante for soothing) directly to scalp. Massage in to address issues from the root.

4. TEXTURISE - FINISH

Protects hair before styling. Apply Genesis Defense Thermique. This heat-protectant leave-in shields hair from heat damage, reduces breakage, and preps for styling.

5. AT HOME

Recommends Kérastase Genesis Anti Hair-Fall Fortifying Serum for home use. Maintains in-salon results and provides continuous hair fall protection. Essential "RETAIL MUST HAVE" for clients.