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Metal Detox
With its advanced detoxifying technology, Metal Detox neutralizes the metals that lead to breakage. Hair is strengthened, more resistant to breakage.
Absolut Repair Molecular
Repair 2 years of damage, in one use.* *Instrumental test on the fiber macro-molecular structure after application of shampoo + rinse-off serum + leave-in mask.
Keratin Alpha Sleek
Transition hair for 2 weeks of smooth, sleek and frizz-free results. *Consumer test after 4 applications on 67 consumers.
Scalp Advanced & Serioxyl
Complete scalp and hair care range targeting scalp concerns and hair density for visibly fuller hair.
Absolut Repair
For instantly repaired & replenished hair. Reconstructs the hair fibre from the inside out.
Vitamino Color
Protects the color from fading, up to 8 weeks, and the fiber from damage for perfect salon colored hair.
Curl Expression
Supercharge curls & coils with professional hydration. 2x more hydration.* *Instrumental test on cream-in-mousse.
Vitamino Color Spectrum
Lock in your day 1 color vibrancy for up to 100 days.* *Instrumental test with full Vitamino Color Spectrum system.
Gloss Absolu
Hydra-glazing solution with Hyaluronic & Glycolic Acids. Delivers 4 days anti-frizz, bouncy, glossy hair without weigh-down.
Elixir Ultime
Sublimating Oil Infused Hair Collection. Precious Camellia, Marula and Argan oils for lustrous shine and alluring fragrance.
Première
Dual Action Reparative Haircare for Damaged Hair. First collection to free damaged hair from calcium buildup and restore strength.
Genesis
Dual Anti Fall Action Hair Care. Formulated with Edelweiss native cells and Ginger Root to strengthen hair and reduce breakage.
Nutritive
Moisturizing Hair Care Collection for Dry Hair. Nutrients-rich care for dry scalp, lengths & ends — irresistibly soft to the touch.
Chronologiste
Anti-aging Hair Care Collection. Complete revitalization of hair and scalp for unrivalled hair restoration and regeneration.
Blond Absolu
Repairing care for Bleached-Damaged Hair. Deep ultra-violet neutralizers hydrate, fortify and illuminate blonde hair from within.
Chroma Absolu
Hair Care for Color-Treated Hair. Strengthens hair, prevents colour fading and delivers anti-frizz results for healthy, shiny hair.
Food For Soft
Nourishing system with avocado oil and hyaluronic acid to replenish dry, brittle hair with lasting softness.
So Silver
Purple-toning system that eliminates unwanted yellow tones and illuminates blonde, silver, and grey hair.
A Curl Can Dream
Curl-defining system with coconut oil and hyaluronic acid to condition and define curls and waves without frizz.
Miracle Creator
Professional multi-benefit hair treatment that delivers 20 beautifying benefits in a single application.
Mega Sleek
Smoothing system infused with shea butter to control frizz and leave hair sleek and manageable.
High Amplify
Volumizing system that boosts body and lift for fine, flat hair with long-lasting fullness.
Brass Off
Blue-pigmented system that neutralises brassy, orange tones in lightened brunette hair for cooler, shinier results.
Instacure
Bond-strengthening system with porosity filler technology that instantly repairs damage and prevents breakage.
Scalp Sync
Balancing care infused with aloe and capuacu butter to control excess oil and maintain a healthy, comfortable scalp.
Hydra Source
Intensive hydrating system with hyaluronic acid to deeply restore moisture and softness to dry, dehydrated hair.
All-in-One
Multi-tasking leave-in formula suitable for all hair types to maintain moisture, manageability and shine.
Bond Therapy
Power-building and conditioning care infused with Citric Acid and Ceramide for stronger, healthier-feeling hair.
Strength Recovery
Instant strengthening for damaged hair, infused with vegan squalane sourced from sugarcane.
Smooth Proof
Camellia-inspired formula that locks out moisture to control frizz and volume for up to 5 days.
Volume Boost
Lightweight volumizing system infused with cotton extract for long-lasting, full-bodied, weightless volume.
Full Density
Densifying system with biotin and zinc to visibly thicken and strengthen fine, thinning hair.
Frequently Asked Questions
Expert answers to common questions about professional hair care.
Scalp care is a major priority for many clients. For hair thinning and hair fall, Kérastase Genesis (and Genesis Homme) or L'Oréal Professionnel Serioxyl are top recommendations. To treat scalp imbalances like dandruff, oiliness, or sensitivity, look to Kérastase Symbiose or Spécifique, L'Oréal Professionnel Scalp Advanced, and Biolage Scalp Sync.
Textured hair requires intense moisture and structural support. Kérastase Curl Manifesto offers a premium, highly hydrating ritual for all curl types. L'Oréal Professionnel Curl Expression provides pro-level hydration and definition, while Matrix A Curl Can Dream (infused with Manuka honey) is a fantastic, accessible option for deep nourishment.
To tame unruly hair and block out humidity, Redken Frizz Dismiss is a staple for smooth, weather-resistant results. Kérastase Discipline provides luxurious smoothing and movement without weighing the hair down, and Matrix Mega Sleek offers an excellent solution for all-day frizz control.
For lightweight, long-lasting volume, recommend Redken Volume Injection for root lift and body. Biolage VolumeBloom gives a natural, bouncy lift inspired by the cotton flower, while Matrix High Amplify delivers structured volume with protein. Pureology Pure Volume is the perfect choice for fine hair that is also colour-treated.
Keep blondes cool and bright with our targeted toning ranges. Kérastase Blond Absolu is the ultimate luxury blonde care system. Redken Color Extend Blondage provides strong toning alongside strengthening benefits, L'Oréal Professionnel Blondifier illuminates and neutralizes, and Matrix So Silver or Brass Off are perfect for neutralizing unwanted yellow or orange tones at home.
For clients wanting a glass-hair effect, Redken Acidic Color Gloss provides salon-grade shine and colour vibrancy at home. Kérastase Elixir Ultime is the iconic luxury choice for brilliant shine and nourishment, and Shu Uemura Essence Absolue offers a premium, lightweight oil for ultimate radiance and moisture.
For clients with extreme damage, we offer several powerful options: Redken Acidic Bonding Concentrate (ABC) for intensive strength repair, L'Oréal Professionnel Absolut Repair Molecular to rebuild molecular structure, Kérastase Première for dual-action decalcifying and repairing, and Matrix Instacure Build-A-Bond for an accessible bonding system.
Pureology is our dedicated colour-care authority featuring zero-sulfate, vegan formulas. Additionally, L'Oréal Professionnel Vitamino Color offers excellent professional maintenance, Redken Color Extend provides targeted solutions (like Blondage for brassiness), and Matrix Color Obsessed is a fantastic accessible option.
Full, updated ingredient lists are available directly on the Product Detail Page (PDP) for every item on the L'Oréal Partner Shop. Simply scroll down to the "Ingredients" drop-down menu on any product page.
For deep-dives into product science, step-by-step application videos, and mixing ratios, visit L'Oréal Access. You can find the link in the "Business Support" or "Education" tabs in the main LPS navigation menu.
Digital toolkits, social media assets, and printable materials are frequently updated to support your retail efforts. Check the "Salon Support" section on LPS or visit the dedicated Brand Hub pages to download the latest campaign assets.
